It is essential to draw up a marketing strategy for your business. That's why we have created for you this ultimate guide for Etsy marketing for ecommerce.
If you have already decided to create an online business, congratulations! The world of e-commerce is exceptional, and once you learn to master it, you will discover that it is simple to keep implementing new ideas to your store to attract all the consumers you want.
Let’s discuss why using Etsy is a good strategy for your business. If you are a beginner on this platform or you still don’t know anything about it, don’t worry! Here we have a complete guide to use Etsy as a marketing tool for your print-on-demand business.
Etsy is an e-commerce platform where business owners can sell their products. It is focused on handmade products, vintage items, and crafting materials. It is also known for unusual items.
You might be thinking, but I'm in the print-on-demand business. How can I reach these sales on Etsy?
Well, easy. If your target market is a vintage or collection niche, then you can add a collection of '80s print shirts, some boho designs, or any unique custom product that can be worth buying for your consumers.
You can use Etsy as a vehicle for your business store!
Many of Fuel’s successful sellers use Etsy and other e-commerce platforms using the following options to create orders:
Etsy allows sellers to offer products manufactured by a third party, as long as you create the designs and are transparent about the manufacturing process and ownership of the designs for your products.
Here is how to start:
First of all, you should consider if this platform can help meet your business objectives. There are many cases of successful brands that started selling their products on Etsy. However, you must also consider what's best for your brand.
You have to create an account. It is quick, easy, and it only takes a few minutes to complete the process. Also, opening your Etsy store is completely free!
Pro tip: Remember to choose a powerful name for your store. A catchy name will attract customers to your products!
Now you must upload your entire catalog to sell on Etsy.
Remember that you will have a lot of competitors, since there are millions of sellers on this site. Always show off your products attractively and strikingly.
You must give all the information to your consumers, so fill in all the sections that the page offers: classification (use customized), photo, thumbnail, product nail, inventory details, and shipping information, among others.
Every product post has a 20 cents fee on Etsy, so remember to carefully review all the prices for every transaction you want to make.
Once your store is ready, it's time to make purchases happen. Here are some tips you can use to increase your ecommerce sales:
You must keep track of all the things in your store. It is free and straightforward to create a lot of print-on-demand shirts in Fuel. However, you must remember that adding a product on Etsy comes at a cost, and you depend on the sales to make it feasible.
When buyers search on Etsy, the algorithm shows different products according to the titles, tags, categories, and attributes that a product has.
It also considers other factors in the ranking, such as customer experience, shipping process, and page quality.
Here are some tips you can use to increase your product ranking:
Most of the buyers look for reviews before buying a product. Every time you have a happy customer, ask your buyers to leave a review.
You must also remember that good service will give you a 5-star review, so offering excellent customer service is a must!
Social media is a fundamental tool for online sales.
It won’t only help you make your brand known on other platforms, but you will also be able to let your customers know that you have products available on Etsy.
You can try Facebook, Instagram, Pinterest or Twitter to upload eye-catching content that can be redirected to your Etsy store to finish the purchase. You can also add some advertising with sale banners.
Don’t be afraid to enter the Etsy world. The key to success is to improve your store every day while researching what you can do to increase your sales.
At Fuel, we are working on adding an integration with Etsy by the end of 2021.