There’s no doubt that every business needs to have a Facebook account.
This social network has over 1.5 billion active users. The average user spends at least 60 minutes daily on this network, which means thousands of opportunities to present your brand to potential customers.
As you can imagine, entering the Facebook world is taking a big step into digital marketing life. It can help you grow your ecommerce business, reach new customers, and engage with your community. But we know that creating a Facebook marketing strategy for your print-on-demand business might sound hard, so let’s start with the basics.
We have prepared this beginner’s guide to start your own Facebook marketing strategy, so go grab your cup of coffee and start making notes:
If you’re planning to create ad campaigns on this platform (which we highly recommend!), you need a Facebook page.
Unlike a personal profile, a page gives you insights into the interactions you receive and your audience’s demographics. That will allow you to make any needed adjustments to your posts and all you need to know to reach people that have never heard of your business.
Keep in mind that you need to maintain your page up to date and share content periodically to have accurate insights. You don’t want your customers to forget about your brand!
When you’re creating your Facebook page, remember to:
On the social media vocabulary, organic content includes all the posts that are not in a paid campaign.
But if you think organic posts won’t help you, we’re here to make you change your mind. There are several objectives you can reach with them:
And as you must know, there are different formats you can use on Facebook. Our recommendation is to have a mix to keep your customers engaged. Single pictures, carousels, short videos… The sky's the limit!
Before you start posting, you should go back and check your buyer persona. Understanding your customers’ challenges, goals and characteristics will help you determine the type of content you need to fit their interests.
With all that information and your business goals in mind, you can start planning the content strategy for your POD store.
💡 Fuel Tip: Create a monthly content calendar to organize your Facebook page content. Posting constantly will increase your customers’ confidence to make a purchase. There are plenty of effortless platforms to help you create quality designs.
Having a Facebook marketing strategy without measuring its results it’s useless.
After you have launched your page and made several posts, you will access the page insights section. Here, you can analyze the performance and results of your posts.
Depending on your goals, you will need to take a look at specific metrics. It is not only about the likes! Check the comments, shares, link clicks, views… all of this information will throw more insights into your customers’ preferences.
You have created your Facebook page, shared organic content, and looked at your insights. By now, you will be ready to start creating ad campaigns on Facebook Business Manager.
It has a wide variety of paid advertising options, but all of them broke down into three elements:
You can choose between 11 ad objectives. Facebook offers three categories for these: Awareness, Consideration, and Conversion.
Once you select your campaign, you must define:
Your ads will also give you stats of their reach, impressions, clicks, cost per result (CPR), frequency, actions, among others. So don’t forget to check on them and optimize them to improve your results!
We know you must be eager to start working on content and Facebook ads for your ecommerce business. Before that, remember to:
This is just a small glimpse of how to start creating your strategy on Facebook. Practice makes perfect! So, begin now creating your business page and enjoy the benefits of using other platforms to increase your business sales.
If you’re feeling confident, read our 6 Powerful Instagram Marketing Tips blog post to explore Instagram’s world!