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How to create a powerful logo that sells

June 30, 2021

The logo is the most relevant element to recognize your brand. It is the main differentiator of your products against millions of similar ones.

Yes, designing a logo is serious.

The main focus of your business and your print-on-demand brand identity will come from there. So it must represent your values, your vision, and everything you want to tell about your brand.

Creating a powerful logo for your small business might sound problematic. However, you only need to create the perfect combination between shape, font, and color. And that doesn’t mean that it has to be a masterpiece. On the contrary, it must be simple and easy to recognize.

If you still don’t know where to start, stay calm. We’ll drive you to this guide on how to create a powerful logo that sells:

What is a logo?

Let’s get started with a bit of theory.

A logo is a symbol or design used to identify a business or organization. It’s how your company will be recognized among others, the visual face of your business.

It’s the perfect opportunity to show everyone the statement, vision, or reason about why you are creating your brand.

Yet, the logo is just a small start for creating your brand identity. It is the point that defines the whole personality of your brand.

But it is still highly significant for starting your e-commerce business.

Creating your logo

The beginning can be a bit intimidating. However, you can start by answering a few questions:

  • What is my brand about?
  • What do I want to achieve?
  • What kind of products do I want to sell?
  • Who is my target market or niche?
  • How do I want to be recognized among my competitors?

Once you have answered these questions, you can start thinking about your brand name.

As we mentioned before, it is crucial to define a name and logo for your merch to differentiate your brand from your competitors.

As a key, we recommend you to brainstorm. Think about names and graphic elements that make a match with your products.

Remember that nothing is silly. Write down everything you want and then create connections of meanings until you achieve the perfect business logo.

How to create a powerful logo that sells
Creating a powerfull business logo

Free tools to create your logo

For most designers, designing a logo is considered an art.

It requires a lot of research and commitment. However, some tools can help you when you are not an expert in the field.

Check some of our favorites:

For a quick and customizable option, you can try Logaster. This website browses hundreds of logo options with the name of your brand.

You can see different versions of your logo until you find the one you like the most.

Keep in mind that you can use a free version with low resolution or a paid version with high-resolution files. This app is ideal for those who have limited design skills!

Canva is an incredible graphic design option for the ones who have limited experience. It’s effortless to use, and it offers many templates and fonts for developing your style.

You can create all the visual content you need with the free offer, and you can also pay a subscription to Canva Pro for additional features.

This webpage is a logo design software that allows you to create a brand that you’ll love. In just a few minutes, you can design a unique logo with tons of fonts, images, and shapes to choose from.

Brand identity

Once you have chosen the colors and design of your logo, you can start creating advertising. Start by adding some content on social networks and other digital platforms.

Check more about marketing trends for boosting your e-commerce here

Your brand identity is highly relevant for your consumers to recognize your print-on-demand products on every platform you advertise.

Fuel tip: Remember to create content with your logo and brand colors.  

These tools are everything you need to start! Now that you know how to do it, surprise everyone with the results.

A powerful logo design sells.

So don't take it lightly because your logo can lead you through success or failure.

Remember that great efforts give excellent results.

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The Fuel: Print on Demand brand logo
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