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Marketing Trends for Boosting Your E-Commerce Site | Fuel POD

Michelle
December 16, 2020

Marketing Trends for Boosting Your E-Commerce Site

Within the enormous world of businesses and brands, how could someone recognize a small brand in a world as vast as the Internet? There is an answer to that: with a powerful and alluring marketing strategy. 

Nowadays, it is impossible to think about having an e-commerce website without adding some marketing efforts. The competition is enormous, the products are available to everyone, and more and more people create their print-on-demand e-commerce. With so many marketing trends popping, how do you know which ones to use? 

Get prepared to start glowing with your brand in the marketing world, including social media, email marketing campaigns, and search engine efforts to become relevant. Check these marketing tips to achieve your dreams! 

1. Create a unique strategy for every social media platform:

The easiest and best marketing trend you need to follow is to stay active and relevant on the most popular social media platforms. Once you have the goals set for your business, you can determine which platforms can improve your brand awareness.

Facebook, Instagram, Twitter, TikTok, and Pinterest are the best trending social media platforms for businesses because of their large number of visits they receive per day and the committed customers who engage in their posts. However, every social media platform has a purpose, a target audience, and uses different types of content. That’s why it’s vital to know how to use them correctly to increase your brand awareness and achieve your selling goals.

Keep in mind that if you don’t have much time for using these marketing tools, it will be a good idea to hire someone who does it. 

Finally, when you have already decided which platform works best for your audience, the next step is to get creative. Take a look at your brand identity and start consistent interactions with your buyers. Please consider, the best companies have great communication with their customers, even if it is just through an update. How? Check out the following point. 

Person liking post on social media on its mobile
Marketing trend: Include the most trendy social media platforms in your marketing strategy

2. Brand consistency: 

It is imperative to create brand recognition by being consistent in all your social platforms, so all of your followers and customers can start identifying your brand quickly. We recommend you begin using these brand elements from your print-on-demand store and apply them to every brand account you make.  

You create your own rules! Nonetheless, it is necessary to be consistent. If you decide to open a platform, it is because you should be determined to publish content regularly, or your followers won’t take you seriously. 

3. Take merch photoshoots that dazzle:

Your marketing content must be fascinating to highlight on social media. 

One of the keys to achieving that attainment is creatively showing the people your product. We're providing one of the most used trends top sellers follow when taking the first step to engage future customers.

So, set up a photoshoot with your merch, follow your brand identity, and listen to your target audience. That will also help you share brand proof about the quality of your products and how they look when used. 

Photographer taking picture of model in a photoshoot for their print-on-demand ecommerce
Create original content doing a photoshoot of your merch for your print-on-demand store

💡Fuel tip: Remember that creative doesn’t mean expensive. You don’t need a large media or a big marketing team to achieve your goals. You can create high-quality photos and videos to capture the interest of your followers with your phone. You only have to set the idea and prepare your merch to make an alluring presentation! 

4. Video marketing strategy and storytelling:

Video content is here to stay. 

The web world is all about magnificent, creative, and sublime videos. So if you want to be part of the top brand announcers, you must include them in your strategy. In exchange for their purchase, you must give your buyers an experience. And yes, ladies and gentlemen, that’s what we call a storytelling strategy. 

Create a message, a meaning, something that shows your brand personality but that, at the same time, can create bonds with your customers. Use the seasonalities as a tool to communicate union messages or as a reference to show why your products make them special and unique. 

💡 Fuel tip: If you aren’t an expert on creating videos for your custom products and you can’t hire someone to do it, you can opt for buying images and videos in banks like Shutterstock or PlaceIt

5. Personalized advertising

Now let’s dive into the world of advertising. 

The brand competition for customers is immense. But, if you are willing to achieve your success, you must include some of it in your marketing efforts. 

First, let us make it clear that advertising tools require extra learning. It doesn’t matter if you plan to use Facebook Ads, Google Adwords, or other platforms. Each of them has a methodology, and you must take some lessons to learn how to use it correctly (or hire an expert to do it). 

One of the top trends for creating personalized advertising campaigns is using social media retargeting. This ads option allows your brand to present your products to customers that have visited your print-on-demand shirts ecommerce before. However, you must create an attractive copy and an energetic design to capture their attention again. 

It’s a hard battle that you can win with a lot of creativity and strategy!

People standing using social media on their phones getting personalized advertising
Personalized advertising lets you reach more potential customers

6. First-rate customer service 

Giving a prompt and friendly response on social networks will make a customer buy a product from you again. 

Remember that your social media channels are the brand’s image, and how you treat your customers is crucial for your brand’s reputation. People will always talk about their customer experience, and you surely want recommendations, no complaints, right? So, we recommend you do everything in your power to improve the customer experience. 

💡 Fuel tip: Always treat others as you would like to be treated. 

These marketing trends will help you boost your Shopify print-on-demand store. Nevertheless, if you plan to enter the marketing world, consider being consistent and give enough follow-ups. It can't be a one-time thing. 

Believe us when we say that, you’ll see the difference once you try these marketing trends for your POD business!

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