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Marketing trends for boosting your e-commerce

June 30, 2021

With so many businesses and brands, how could someone recognize a brand in a world as vast as the Internet? There is an answer to that: with a powerful and alluring marketing strategy.

Nowadays, it is impossible to think about having an e-commerce website without thinking about adding some marketing efforts. The competition is enormous, the products are available to everyone, and more and more people are creating their print-on-demand e-commerce.

You must be prepared to start glowing up your brand in the marketing world, including social media, email marketing campaigns, and search engines to become relevant. Check these tips to achieve your dreams:

Create a strategy for every platform

Once you have the goals set for your business, you can determine which platforms can improve your brand awareness.

Facebook, Instagram, Twitter, TikTok, and Pinterest are the most trending social media platforms for business for their large number of visits per day and engagement.

However, every social media platform has a purpose, a target audience, and uses different types of content. That’s why it’s vital to know how to use them correctly to increase your brand awareness and achieve your selling goals.

*Keep in mind that if you don’t have much time for using these marketing tools, it must be a good idea to hire someone who does it.

Finally, when you have already decided which platform works best for your audience, the next step is to get creative. Take a look at your brand identity and start making consistency.

How? Check the next point.

Brand consistency

It is imperative to create brand consistency in all your social platforms, so all of your followers and customers can easily recognize your brand.

We recommend you start using these brand elements from your print-on-demand store and apply them in every brand account you make.  

You create your own rules! Nonetheless, it is necessary to be consistent and that if you decide to open a platform, it is because you are going to be determined to publish content regularly, or your followers won’t take you seriously.

Take merch photo shoots that dazzle

Your content marketing must be fascinating to highlight on social media.

One of the keys to achieving that attainment is creatively showing the people your product. This is one of the most important trends you must follow to create engagement with your future customers.

So, set up a photo shoot with your merch, follow your brand identity, and listen to your target audience. This will also help you to share brand proof about the quality of your products and how they look when used.

Fuel tip: Remember that creative doesn’t mean expensive. You can create high-quality photos and videos to capture the interest of your followers with your phone. You only have to set the idea and prepare your merch to make an alluring presentation!

Video content strategies and storytelling

Video marketing is here to stay.

The web world is all about magnificent, creative, and sublime videos. So if you want to be part of the top brand announcers, you must include them in your strategy.

We all know that the goal of your marketing strategy will be to increase your sales. However, in exchange for their purchase, you must give your buyers an experience. And yes, ladies and gentlemen, that’s what we call a storytelling strategy.

Create a message, a meaning, something that shows your brand personality but that, at the same time, can create bonds with your customers. Use the seasonalities as a tool to communicate union messages or as a reference to show why your products make them special and unique.

Fuel tip: If you aren’t an expert on creating videos for your custom products and you don’t want to hire someone to do it, you can opt for buying images and videos in banks like Shutterstock or PlaceIt.

Personalized advertising

Let’s now dive into the world of advertising.

The brand competition for customers is immense. But, if you are willing to achieve your success, you must include some of it in your marketing efforts.

First, let's make it clear that advertising tools require extra learning. It doesn’t matter if you are planning to use Facebook Ads, Google Adwords, or any other platforms. Each of them has a methodology, and you must take some lessons to learn how to use it correctly. (Or hire an expert to do it)

One of the top trends for creating personalized advertising campaigns is using social media retargeting. This Ad option allows your brand to present your products to customers that have visited your print-on-demand shirts eCommerce before. However, you must create an attractive copy and an energetic design to capture their attention again.

It’s a hard battle that you can win with a lot of creativity and strategy!

First-rate customer service

Giving a prompt and friendly response on social networks will make a consumer buy a product from you again.

Remember that you are the image of the brand, and how you treat your customers is crucial for the brand’s reputation. People will always talk about their customer experience, and you surely want recommendations and not complaints, right?

Pro tip: Always treat others as you would like to be treated.

These marketing trends will help you boost your Shopify print-on-demand store. Nevertheless, if you are planning to enter the marketing world, remember that you have to be consistent and give enough follow up. It can't be a one-time thing!

Believe us, you’ll see the difference once you try it!

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