Instagram is on fire.
Since its launch, it has been a success. Almost everyone, including some funny pets, has their official account on this platform. Over one billion users are now using it, and it’s the second most popular social network just behind Facebook.
But that’s not all. Did you know that more than 80% of users have discovered a new business or product on Instagram? This is one of the reasons why you must invest time on this platform.
Instagram is no longer only for personal use. It allows brands to humanize their content, inspire their customers, and showcase their products more funnily and creatively.
Sit back and read everything you need to know about these powerful tips so you can master Instagram's marketing quickly and effectively:
Before you create an account, remember that just like Facebook, you should publish regular content that is relevant to your target audience. If you want to keep your followers engaged, you’ll have to be creative.
Set your Instagram account with a business email address. This way, your personal Facebook profile won’t be linked to your business account.
Choose the option to create a business profile, and pick a username that is easy to find and that matches your print-on-demand name store.
Don’t forget to also set:
Instagram allows you to post different types of content.
On the Instagram feed, you can post all kinds of photos and videos. Remember that your followers will be looking for genuine content, so try posting everything that makes your product stand out. You can share behind-the-scenes posts, reposts from your consumers, educational posts, quotes, holiday posts, artistic posts, user-generated content, etc.
Instagram Stories allow you to post videos or photos without overposting your feed. It’s perfect to show more organic and authentic content because after all, they disappear after 24 hours. With this feature, you can share your products naturally, showcase live events, use boomerangs and hyper-lapse, among others.
The key is to play with the different formats until you learn what works best with your audience.
Hashtags organize the photos and videos on your Instagram profile. They help people to find your business while filtering content on a specific topic.
To make effective the use of your hashtags, you must choose keywords that can identify the content you are publishing. That is, if you are sharing your print-on-demand shirts, you can add something like #tshirts #shirtdesign #tee #customshirt
Fuel tip: Don’t forget to blend trending hashtags with specific hashtags to increase your post reach and impressions.
Likes and comments are crucial for creating engagement in your business profile. However, there are other ways to interact with your followers like:
Instagram business allows you to market your products per image to display your product names, descriptions, and prices.
If your potential customers click on the image, they’ll be redirected to your shop! It’s easy to do it, but you’ll need to create a Facebook Catalog for your Instagram business account.
Here’s how you can set it up.
Instagram advertising offers another way to engage your brand with the audience. Unlike other platforms, Instagram ads aren’t as disruptive as others. They are shown as posts in your feed or as stories while you are scrolling through.
There are two ways to create Instagram Ads. The first one is to set it up on Facebook Business. It works pretty similar to a Facebook ad.
The second one it’s a bit easier. You have to select a post you’d like to boost and click on to promote it. (To make this option available for you, you will have to connect your Instagram account with your Facebook account)
Once you select it, you have to choose your business objective, budget, audience, and schedule.
It’s vital to keep track of your analytics. This way, you will know what works best for your brand and how you can attract Instagram users to your print-on-demand store.
Remember that Instagram is an extra tool to generate more sales.
Create high-quality content, inform your audience, and showcase your brand uniquely and creatively. These powerful Instagram marketing tips will help you to start this fun journey.
To become a master of social media, don’t forget to check also this Ultimate Guide to Create a Facebook Marketing Strategy.