Every business needs a Facebook presence, that’s a reality.
Entering the Facebook world is taking a big step into the digital marketing life. But wait, the most meaningful thing you need to know before you get into this is that Facebook is always changing. What you learn today may be different tomorrow. So you must be very aware of all the updates and new trends that arise every day on this platform.
So, why choose Facebook for your marketing strategy? It’s the world’s largest social network with more than 1.5 billion active users. The average user spends at least 60 minutes on this network every day, which means thousands of opportunities to present your brand to potential customers.
We create for you this ultimate guide to develop a top Facebook marketing strategy. Here is everything you need to start managing your print-on-demand Facebook page:
Facebook pages are the public presence of a brand or a business.
When posting a publication, it will show you statistics about brand awareness, audience insights, interactions, comments, and a chat box for customer service.
Facebook tools allow you to create and distribute to your target audience quality content that’s helpful for users. Remember that to make this page work properly, it requires a consistent and long-term commitment.
So, when you create your Facebook page don’t forget to:
We know that your main goal will be to succeed on your Facebook business page. However, on Facebook, you can measure success in different ways according to your business goals.
Maybe you want to redirect all the traffic to your website, present your new collection products, collecting leads, or building brand awareness. No matter what, you will need likes.
And, how can you get likes? Building an engaging community.
Posting content is the principal function of a Facebook page. Without a content flow, your page doesn’t exist!
Take into consideration using the following options:
Before you start posting, remember to be clear about who is your target audience. Understand the challenges, goals, and characteristics of your customers to determine which content will be best for reaching their interest.
Fuel tip: Develop a monthly content calendar to organize your Facebook page content. This way you will increase the confidence of your followers to make them purchase your products.
There are so many effortless platforms that can help you to create quality designs.
Having a Facebook marketing strategy without measuring your results it’s useless.
After you have launched your page to the world and made several creative posts, you will be able to access the page insights section.
Page Insights tool will help you to analyze all your posts and the performance they have with your target audience.
Some examples of tabs you can analyze are:
Once you have reviewed the statistics, you will be able to determine what type of content works best for your audience. And from this point, you can change your strategy for the next month's content, always looking to create a better engagement with your target.
Advertising on Facebook is the next level for continuing to develop your marketing strategy.
Facebook offers a platform to drive users and leads to your business with a paid channel.
It has a wide variety of paid advertising options, but all of them broke down into three elements:
Before you create your campaign, you need to choose an objective. Facebook offers three categories: Awareness, consideration, and conversion. You can choose between 11 marketing objectives according to your business goals.
Once you select your campaign, you must define:
As in the organic content, the ads will also release statistics of their reach, impressions, clicks, cost per result, frequency, actions, among others.
This way, you can determine which of your Facebook ads were more successful, how much you are spending, and the total performance of every ad.
This is just a small glimpse of how to start creating your strategy on Facebook. Practice makes perfect! So, start now creating your business page and enjoy the benefits of using other platforms to increase your business sales.
To complete your marketing strategy, don’t forget to read: “6 Powerful Instagram Marketing Tips”