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The Ultimate Guide to Create a Facebook Marketing Strategy

June 30, 2021

Every business needs a Facebook presence, that’s a reality.

Entering the Facebook world is taking a big step into the digital marketing life. But wait, the most meaningful thing you need to know before you get into this is that Facebook is always changing. What you learn today may be different tomorrow. So you must be very aware of all the updates and new trends that arise every day on this platform.

So, why choose Facebook for your marketing strategy? It’s the world’s largest social network with more than 1.5 billion active users. The average user spends at least 60 minutes on this network every day, which means thousands of opportunities to present your brand to potential customers.

We create for you this ultimate guide to develop a top Facebook marketing strategy. Here is everything you need to start managing your print-on-demand Facebook page:

About Facebook Pages

Facebook pages are the public presence of a brand or a business.

When posting a publication, it will show you statistics about brand awareness, audience insights, interactions, comments, and a chat box for customer service.

Facebook tools allow you to create and distribute to your target audience quality content that’s helpful for users. Remember that to make this page work properly, it requires a consistent and long-term commitment.

So, when you create your Facebook page don’t forget to:

  • Choose the right category: Select between business or brand / Community or Public figure. According to the category, you can customize better the fields on your page.
  • Choose your page name wisely: Do you remember what we talk about brand consistency? Your brand identity is highly relevant for your consumers to recognize your print-on-demand products on every platform you advertise.
  • Add your cover photo, profile photo, description, and user name to your page. Keep fueling your brand identity!
  • Add a call to action (CTA) button to your profile page. It will help you attract your Facebook audience to your print-on-demand website to finish the purchase process.
Two people creating a Facebook Marketing Strategy in a computer
Creating a Facebook Marketing Strategy

Facebook organic content

We know that your main goal will be to succeed on your Facebook business page. However, on Facebook, you can measure success in different ways according to your business goals.

Maybe you want to redirect all the traffic to your website, present your new collection products, collecting leads, or building brand awareness. No matter what, you will need likes.

And, how can you get likes? Building an engaging community.

Posting content is the principal function of a Facebook page. Without a content flow, your page doesn’t exist!

Take into consideration using the following options:

  • Images: Remember that we live in a visual world. Images generate more engagement than text.
  • Videos: Storytelling is a top strategy for your content because everyone wants to feel connected to your brand.
  • Different formats: Facebook has different formats to upload your content. You can upload simple photos, photo albums, carousels, videos, live videos, 360° photos, among others.

Before you start posting, remember to be clear about who is your target audience. Understand the challenges, goals, and characteristics of your customers to determine which content will be best for reaching their interest.

Fuel tip: Develop a monthly content calendar to organize your Facebook page content. This way you will increase the confidence of your followers to make them purchase your products.

There are so many effortless platforms that can help you to create quality designs.

Track your results

Having a Facebook marketing strategy without measuring your results it’s useless.

After you have launched your page to the world and made several creative posts, you will be able to access the page insights section.

Page Insights tool will help you to analyze all your posts and the performance they have with your target audience.

Some examples of tabs you can analyze are:

  • Likes
  • Reach
  • Pageviews
  • Post engagement and reach
  • Reactions
  • Demographics

Once you have reviewed the statistics, you will be able to determine what type of content works best for your audience. And from this point, you can change your strategy for the next month's content, always looking to create a better engagement with your target.

The impressive world of Facebook Ads

Advertising on Facebook is the next level for continuing to develop your marketing strategy.

Facebook offers a platform to drive users and leads to your business with a paid channel.

It has a wide variety of paid advertising options, but all of them broke down into three elements:

  • Campaigns: The big picture with all your assets.
  • Ads sets: They are groups of ads with different audiences and characteristics.
  • Ads: The individual ad that your audience will see on Facebook. Each can have a variety of copy, images, text, format, among others.

Before you create your campaign, you need to choose an objective. Facebook offers three categories: Awareness, consideration, and conversion. You can choose between 11 marketing objectives according to your business goals.

Once you select your campaign, you must define:

  • Audience (location, age, gender, interests, and language)
  • Budget (Daily budget or lifetime budget)
  • Schedule
  • Ad Format (Single video or images, carousels, instant experiences)

As in the organic content, the ads will also release statistics of their reach, impressions, clicks, cost per result, frequency, actions, among others.

This way, you can determine which of your Facebook ads were more successful, how much you are spending, and the total performance of every ad.

Final Ad tips for your print-on-demand store

  • Try big audiences and let Facebook do its work.
  • Go Mobile! Optimization will make you reach more customers.
  • One ad campaign at the time: Avoid creating competition between your ads.
  • Every ad will start performing well after 24 hours, so don’t forget to test your ads before creating big ad investments.
  • Understand what Facebook wants: As we said at the beginning, Facebook is always changing, so you must keep track of new formats and trends.

This is just a small glimpse of how to start creating your strategy on Facebook. Practice makes perfect! So, start now creating your business page and enjoy the benefits of using other platforms to increase your business sales.

To complete your marketing strategy, don’t forget to read: “6 Powerful Instagram Marketing Tips

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