Glad to see you back! We’re almost done with our blog series for starting a print-on-demand business. Now you know how to grow your company using Facebook Ads. It’s time you learn how to enchant and keep all these customers you’ll be driving to your store.
Let’s face it: We’re all devoted to our favorite brands. Once we find them, they become the love of our lives, it’s hard for us to buy somewhere else, and we even defend them tooth and nail! Wouldn’t it be nice if your clients did the same for your business?
Well, it’s possible with a well-planned strategy and hard work. Let’s dive in 😎
Customer loyalty refers to the relationship your buyers have with your business. In the ecommerce realm, where people have access to thousands of stores, building and keeping loyalty has become one of the most important goals for companies.
It’s a win-win situation. Your customers receive an exceptional experience as you continue to grow your print-on-demand business by:
And just as love, loyalty for brands is expressed in many ways. There are four different factors in which a relationship with your customers is built from:
It’s healthy for a business to have all of these loyal clients, so don’t try to aim for just one. Instead, identify these groups of customers and plan a strategy to delight them all.
There are several ways to earn customer trust in the print-on-demand field, but let’s focus on these five expert-recommended tactics.
There’s no easier way to connect with your customers than to be authentic. So, identify what makes your brand unique, define your purpose and attributes, and how your core values match your niche’s beliefs.
Understanding what aspects of your brand are worthy of your customers’ loyalty is the starting point of a strong relationship with them.
Both new and existing customers have high expectations, especially for customer service. And you need to provide the best possible experience from the moment they land on your website to when they call and ask your customer service team for assistance.
According to Khoros, good customer service turns one-time clients into long-term brand advocates. At the same time, 89% of consumers are more likely to make a second purchase after a positive customer service experience (Salesforce Research).
The bottom line is that phenomenal customer service secures a long-lasting relationship.
Your customers are your best source of information, so don’t be afraid to ask them for feedback every chance you get. Positive comments help you reinforce what you do best, while negative ones help improve business strategies.
Consider creating a feedback loop: A cause-effect system that helps you identify growth opportunities based on customers’ suggestions.
When asking for feedback, try to be as straightforward as possible. Sometimes, one question is enough! Here are some suggestions on what you can ask your clients:
When customers are heard and valued, they're more likely to hold your company in high esteem. Allow your customers to share their feelings and proposals, then take action on what you can improve.
Recognize loyal customers while keeping them coming back. There are a few ways you can let your customers know you cherish them:
💡Fuel Tip: Integrate the Smile app on your store to design a loyalty points program.
Building customer loyalty relies on having a community. Providing a conversational space where customers can interact with your brand and among each other can fuel your relationship. Use this forum to share announcements, ask for feedback or product suggestions, and hype up the enthusiasm of your most active fans 🔥
Keeping an eye on your customers’ satisfaction is vital to optimizing your efforts. The following metrics can help you understand how your loyalty behaves:
💡 Fuel Tip: Use the Sales reports available in your store’s admin to identify Purchase Frequency and Average Order Value.
The easiest, fastest way to ask for feedback is by running a Net Promoter Score (NPS) survey. It consists of a single question that measures customer sentiment towards an experience: On a scale of 0 to 10, how likely would you recommend [your products/brand] to a friend?
As the inquiry states, the responses are rated from 0 (not likely) to 10 (extremely likely). Depending on the answers fall into three categories:
Use the formula shared above to get a bigger picture of your customer loyalty and create an action plan for improvements.
Not only is it essential to create a trusting relationship with a client, but it’s crucial to maintain it. Remember to:
And just like that, you’re ready to build your own fan base! Let’s continue our blog series with some Shopify app suggestions for your print-on-demand ecommerce.