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How to Create a Buyer Persona to Market Your Products | Fuel

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How to Create a Buyer Persona to Market Your Products

You picked Fuel as your print-on-demand partner to sell great products and uploaded excellent designs to your online store. You are investing in social media ads, but somehow the sales are not going as well as you expected. Well, there is a high chance that you are marketing to the wrong kind of people. But, how do you know who your potential customers are? Easy! You just need to create a buyer persona for your business to figure it out. 

As always, Fuel's got your back! 😎 Here, we explain everything you must know, including a complete step-by-step guide on how to create a buyer persona to make it extra simple for you. So keep reading, and you'll be finding your customers in no time!

What is a buyer persona? 

A buyer persona is a fictional character that represents your ideal customer based on data. They give you essential insights to guide you when developing your marketing strategy, creating new products, improving customer support, creating appropriate content, etc.

The number of buyer personas you need depends entirely on your business, some can have one or two personas, and some may require ten or more. The important thing is to cover most of your potential customers to guide you in building a successful e-commerce business. 

Magnet attracting potential customers with strategies based on a buyer persona.
Attract potential customers by adjusting your strategies based on a buyer persona

Why do you need a buyer persona?

If you are still not convinced of why you need a buyer persona, here are the main reasons you should have at least one in mind for your business.

  • To understand your customers better
  • To help you tailor and optimize your marketing strategies 
  • To increase the possibilities of reaching your target customer
  • To boost your ecommerce conversion rates and get better leads
  • To give you ideas and inspiration when creating new designs or products 
  • To improve your customer support to fulfill your customer's needs
  • To focus and align all your work to suit your target market
  • To personalize your marketing efforts to reach different segments of your audience

Do you need more reasons? Yes, we didn't think so. Now that you have an idea of what a buyer persona is and why it is crucial for businesses, you are ready to start creating your own! 

How to create a buyer persona?

Step 1. Do a thorough market research 

It's time to dig deep! You can't create your buyer personas based on hunches and what you think you know. To make a buyer persona that helps your business, it has to be built based on actual data about the behavior and demographics of your customers. 

How do I get this info? You may wonder to yourself. Fret no more! Luckily, we live in the social media era, meaning it is almost effortless to figure out the demographics of your customers by having business accounts on most platforms. Not only that, but you can also get a great understanding of what your audience likes and dislikes. It's impressive all the info you can get by researching someone's social media profile.

People working on a table with graphics making market research, the first step in how to create a buyer persona.
Doing thorough market research is the first step in how to create a buyer persona

Step 2. Focus on the demographics 

Fill in the basic demographic information of your persona by doing the following steps and finding the answers to these questions: 

  • Choose a name
  • Determine their sex
  • How old are they?  
  • What's their level of education?
  • In what industry do they work?
  • What's their job title?
  • What are their hobbies and interests?
  • Do they have children?
  • What social media platforms do they use the most?
  • What websites, publications, or blogs do they love?
  • Where do they go to buy the products you offer?
Step 3. Find their goals and challenges

After you have the demographics complete, you can further explore their motivations, personal stories, goals, challenges, and concerns your customers have to get the whole picture. To understand all of these, answer questions such as:

  • What are their goals?  
  • What are their biggest challenges?
  • What gets their attention?
  • What drives them to make a purchase?
  • What affects their buying decisions? 
  • How do they prefer to communicate with sellers or vendors?

Think about someone that resembles the demographics you already have of your buyer persona. Do you have someone in mind? Interview them! This way, you can get more significant insights you may miss otherwise. Or maybe you don't know someone similar to your buyer persona, but you have a great relationship with some customers? Ask them to participate in a survey.

In this step, it is essential to identify your customer's goals and pain points to understand better how you can help solve their issues. As a result, you'll improve your marketing strategies and reach your business goals.

Need more options to get the data? Learn more about options to get to know your customers here.

Step 4. Gather all the information to create your own buyer persona

Take all the characteristics you collected, gather everything you learned and turn them into a persona you can identify with and speak to based on your research and put it to good use! 

 Gif of 4 different profiles of buyer personas examples.
Build your own buyer personas gathering all the information of your research.

There are some great tools online, like buyer persona generators, that can help you create one easily. For example, we recommend using this make my persona tool by HubSpot to simplify the process.

💡 Fuel Tip: The more complete your persona is, the easier it will be to adjust your marketing strategy to reach your potential customers and retain them. 

Buyer persona example and how to use it

Let's say you created a magnificent collection for dog lovers. Here is a buyer persona example:

Meet Anna, 28. She lives in a big city in the US. She is a millennial that loves dogs. She recently got married and adopted two rescue dogs, and she loves to spoil them. She has a bachelor's degree and an office job. She likes to visit different parks and places that she can bring their dogs with her. She constantly shares pictures of her dogs on Instagram and Facebook.

Interest and goals: She supports dog shelters and cares a lot about preventing animal abuse. Also, she regularly visits websites with dog training tips.   

Having these details about Anna will make it easier to create new products with this persona in mind. In addition, the profile will help you create and adjust your marketing campaigns to suit her.

Of course, a profile like Anna is not the only one that exists of a dog lover but many times, the interests of these people will intertwine. Also, they will often share some specific characteristics, making it easier to know their behaviors, giving you insights into finding your target customers. 

We hope you find this guide helpful to create your own buyer persona. Follow all the steps to create one, adjust your strategy, attract high-quality leads and customers to your e-commerce store and prepare to see your ROI increase!

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