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6 Meaningful Ways to Build Customer Loyalty | Fuel POD

Michelle
February 9, 2021

6 Meaningful Ways to Build Customer Loyalty

Showing appreciation to your customers is one of the best ways to build a close relationship with them. But, unfortunately, not many businesses take the time to develop customer retention strategies. 

But we all know that to stand out in a world full of competitors, it’s necessary to make a difference. That’s why you should always focus on creating a meaningful customer experience to build customer loyalty

The key is to give your customers a warm thank you without expecting something in return. You may be wondering, but how can I express some gratitude without spending so much time on it? You’ll be surprised to see how easy it is to send the perfect “thank you.”  

If you need some inspiration, let’s get you through 6 customer retention strategies: 

1. Thank you email notes

This is one of the most common ways to thank a customer.

Sending a thank you email shows that there’s someone involved in the complete purchase process, humanizing your business.

It can be a simple email, but the factor here is to personalize it. This small but important detail will make your customer feel appreciated for being part of your print-on-demand business. 

PS. If you also include a coupon, you can ensure a new purchase! 

2. Store credit

Store credits are another easy way to thank your customers. In particular, if your customer had any inconvenience when placing their order, you can thank them for their patience and loyalty to your brand by giving them credits on their next purchase. 

This way, they will know that you care, so they'll be more likely to make another purchase again. 

3. Create video connections 

Wouldn't you like those people to know who's behind that business you've been working so hard on? Recording a personalized thank you video is something quite special. You can also create videos on unique occasions or holidays, or hosting livestreams to answer your customers’ questions.  

Keep in mind that if you are going to try this, you must be genuine, personal, and authentic. 

Always keep in mind that the most important thing is to connect with people! 

Several people during a Livestream, a great way to build customer loyalty strategy.
Livestreams are perfect to connect your customer base!

4. Gift certificates

Giving gift certificates is a very effective way to get your consumers to buy a product again. It's a win-win! You can send a code via email or share it on your social channels, and always make sure it can be easily applied on your website. 

💡 Fuel tip: These certificates can also be used as motivators in your social media content giveaways!

5. Spotlight your customers

Is there a better way to advertise your brand than with testimonials of your clients? 

If your clients share how happy they are with your products on their social channels, this means you have access to user-generated content (UGC)! You can repost it on your official profiles with a thank note, which will only add more excitement to your brand. 

6. Company merch

If your business is already at a more mature point, and you want to thank your customers tangibly, you can send them company merch

Select between a mug or a classic T-shirt and include it in their next purchase. They will be amazed to receive something they didn’t buy, and at the same time, they will advertise your brand when using it.

It's never too much to thank someone for purchasing your products. However, creating a bond with your buyers is vital for building customer loyalty. After all, among thousands of options on the Internet, they decided to choose you. 

Don’t forget to check: Secret tools to create quality designs for your merchandise.


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