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Ultimate Guide on eBay Marketing for POD Business

Karla
April 27, 2021

So, you decided to create an eBay store to sell your Fuel products? Smart choice since this giant e-commerce site has over 183 million active users. That’s a lot of potential customers for your print-on-demand business. If you already have taken the first step in setting up a store, we want you to succeed in this big enterprise.

Creating a full-on eBay marketing strategy can be tricky since there are a lot of things to consider. To save you some of the hassles, we’ve made this helpful guide with the best marketing tips for eBay that will help you take your print-on-demand business to the next level.

Set the right price for your products

Having a competitive price is one of the most crucial factors buyers consider on eBay and all the other e-commerce platforms. It won’t only affect your potential buyers; it will also affect eBay’s search results and how visible your item is.  

So, how do you set a competitive price for selling on eBay?

  • For starters, you need to consider the final cost. Make sure you consider every cost so your expenditures are entirely covered, and you get profits with every sale.  
  • Think like your buyer. Developing a buyer persona for your products is the easiest way to put yourself in your buyers’ shoes. So ask yourself, what do they like? What are their occupations? What are their interests? How much would they be willing to pay for your products? The answers to these questions will give a better understanding of your ideal customer and help you define the right price.  
  • Another critical step is to do some market research. Learning who your main competitors are and how much they charge for similar goods will make sure you set the right price.

A significant advantage of using Fuel as your print-on-demand service is that you don’t need to worry about warehouse and shipping expenses. We take care of everything for you.

If you would like more information on setting a fair price, we made a complete step-by-step guide to make selecting your prices a smooth experience.

Using quality pictures and consistent branding for your images

Your products need to stand out among the sea of similar products, both on eBay and other search engines. And we all know low-quality and blurry pictures are not ideal for presenting your product to eBay buyers.

Luckily, there is no need to worry about this since Fuel has a wide variety of high-quality mockups to choose from. Using our app, you can create customized images that will let you sell your design without taking your own pictures.

If you choose to use different mockups, make sure you are selecting a consistent theme on your images and branding. Customers will recognize your store and products easily.

Be on top of listings with SEO optimized descriptions

SEO or search engine optimization is the process of getting a website to rank well on search engines such as Google. The search engine eBay uses is called Cassini. Like Google, it uses algorithms to determine which products should rank at the top when a customer enters a query.

The primary way Cassini analyzes product relevance is through the keywords used in the listings and product descriptions. This explains why it is so important to optimize your item descriptions. All the keywords you use should describe your product in great detail. You need to ensure that it has every search term an eBay buyer may enter to find your product.

When you write your description, make sure it has every characteristic your customer may look for when buying that item, such as sizes, dimensions, specifications, etc. Your copy should answer every question the customer may have.

A great tip is always to use the most relevant words to find your product initially. It is most likely that customers will only look at what’s at the top of a listing.  

Couple shopping online on eBay
Customers shopping on an eBay store


Use the Promotions Manager

Now that you have set a competitive price, have the best images for your product, and have the right keywords on your descriptions, it is time to promote your print-on-demand product listings.

Your eBay store has marketing tools to help you promote your products and get to your target market. One of the best ways to market your store is with the Promotions Manager. This tool will allow you to create eBay promotions in your products to attract more customers. You can make special discounts and deals that will help entice consumers to shop your products because these deals are visible to anyone browsing the search results.

Another great way to get your items in front of potential buyers is through promoted listings, a good solution if you have money to invest in marketing. This type of eBay advertising pushes your products to the top of eBay search results. The best part is that there are no upfront costs per click. You only pay a percentage when your item sells.

Build a reputation

One of the keys to building a successful eBay business is to create a good reputation as a professional and solid seller.

eBay’s Cassini also considers the seller’s ratings, sales, and customer service. The higher ratings and performance you get, the higher rankings you’ll get in eBay search results. You can even become a top-rated seller and access many benefits the regular eBay seller can’t.

And you may ask, how do you do that? Well, you need to honor the terms when you accept payment, communicate with the buyer, issue refunds when necessary, and resolving any issues that might turn up. Anything that could help provide a great buyer experience.

Use social media to promote your eBay store

Since people spend more and more time on social media, it will be silly not to take advantage of the most important social media channels in your eBay marketing strategy.

Millions of people use channels like Instagram and TikTok every day to share their life and passions with the world. So it is not surprising that the most innovative sellers incorporate them into their marketing plans and take their small business to the next level.

You can create product videos and images that include a link back to your store; maybe you can sponsor an influencer and link back to your product listings. The options and channels are endless, but it has never been easier to reach your target customers than right now.  

Unfortunately, there is no such thing as one foolproof formula to make your eBay business succeed. Still, sellers that experiment and don’t rely on a single tactic have higher chances of achieving success.

We hope these valuable tips and tricks will help you start on the right foot with this business venture. So whenever you are lost about how to market on eBay, you can read back this blog and use any of these tips for marketing your eBay store.

At Fuel, we want to see you succeed and reach your goals. If an eBay store is not for you, and you prefer selling on Facebook, Instagram, Twitter, or Pinterest, we have a guide for you. So don’t forget to check our blog regularly for more useful articles and information that will help you reach your goals. Are you ready for success?


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