It seems like, almost every day of the year, the internet is celebrating something from more weird celebrations like Fun at Work Day, and the National Tortilla Chip Day, to the more traditional like Valentine’s Day and Christmas.

Nowadays, the holidays are considered one of the most meaningful seasons of earnings. They are a huge opportunity to make sales, because who doesn’t want to give something lovely on Valentine’s, or something funny and delicious on Thanksgiving? Turn the gift-buying mode on!

The New Year is just a few days away. We advise you to start planning the marketing strategy for your print-on-demand business. Having a content strategy for your social media platforms will help your brand recognition in your future customers, will save you time when thinking about the types of content you want to publish, and will help boost your sales.

Remember that social networks are a top place to advertise your brand. Did you know that there are 3.81 billion people actively using social media in the world?

To help you take advantage of these important dates in your posting schedule, we have compiled a list of the most popular and notable holidays to turn them into sales opportunities for your business:

January

• January 1st: New Year’s Day
• January 6th: Three Kings Day
• January 15th: Martin Luther King Day
• January 16th: Get to know your customers Day
• January 18th: Blue Monday
• January 27th: National Community Manager Day

February

• February 2nd: Groundhog Day
• February 3rd: Super Bowl
• February 5th: Chinese New Year
• February 14th: Valentine’s Day
• February 14th: YouTube's 16th B-Day
• February 18th: Chinese New Year
• February 20th: Hoodie Hoo Day

March

• March 17th: St. Patrick’s Day
• March 20th: First Day of spring

April

• April 1st: April Fool’s Day
• April 4th: Easter
• April 7th: National Beer Day
• April 9th: National Unicorn Day
• April 21st: Easter
• April 22nd: Earth Day

May

• May 3rd: National Textiles Day
• May 5th: Cinco de Mayo
• May 9th: Mother’s Day
• May 19th: National Endangered Species
• May 24th: Brother's Day
• May 31st: Memorial Day

June

• June 1st: Pride Month / LBGTQ Community
• June 1st: World Reef Awareness Day
• June 20th: Father’s Day
• June 21st: First Day of summer
• June 30th: Social Media Day
• June 30th: National OOTD Day

July

• July 4th: Independence Day
• July 17th: World Emoji Day
• July 25th: National Wine and Cheese Day
• July 31st: National Avocado Day

August

• August 8th: International Cat Day
• August 10th: Lazy Day
• Later in August: Back to school

September

• September 6th: Labor Day
• September 15th: National Felt Hat Day
• September 22nd: First Day of Fall
• September 26th: National Singles Day
• September 29th: National Coffee Day

October

• October 1st: Inktober
• October 4th: World Animal Day
• October 6th: National Plus Size Appreciation Day
• October 16th: National Boss Day
• October 22nd: National Color Day
• October 31st: Halloween

November

• November 6th: National Nachos Day
• November 6th: National Jersey Friday
• November 8th: National Cappuccino Day
• November 11th: Veteran’s Day
• November 25th: Shopping Reminder Day
• November 25th Thanksgiving
• November 26th: Black Friday
• November 29th: Cyber Monday

December

• December 4th: National Sock Day
• December 14th: Free Shipping Day
• December 18th: National Ugly Christmas Sweater Day
• December 22nd: First Day of Winter
• December 24th: Christmas Eve
• December 25th: Christmas
• December 26th: Boxing Day
• December 30th: National Bacon Day
• December 31st: New Year’s Eve

There are so many more festivities during the year to plan your social media strategy for your Shopify print-on-demand business. Nonetheless, remember to choose only those who are relevant to your brand.

Plan your content of the year with this calendar and attract more buyers to your store!