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The Ultimate Guide to Etsy Marketing | Fuel POD

Michelle
June 30, 2021

It is essential to draw up a marketing strategy for your business. That's why we have created for you this ultimate guide for Etsy marketing for ecommerce.

If you have already decided to create an online business, congratulations! The world of e-commerce is exceptional, and once you learn to master it, you will discover that it is simple to keep implementing new ideas to your store to attract all the consumers you want. 

Let’s discuss why using Etsy is a good strategy for your business. If you are a beginner on this platform or you still don’t know anything about it, don’t worry! Here we have a complete guide to use Etsy as a marketing tool for your print-on-demand business. 

What is Etsy? 

Etsy is an e-commerce platform where business owners can sell their products. It is focused on  handmade products, vintage items, and crafting materials. It is also known for unusual items.

You might be thinking, but I'm in the print-on-demand business. How can I reach these sales on Etsy? 

Well, easy. If your target market is a vintage or collection niche, then you can add a collection of '80s print shirts, some boho designs, or any unique custom product that can be worth buying for your consumers. 

You can use Etsy as a vehicle for your business store! 

Many of Fuel’s successful sellers use Etsy and other e-commerce platforms using the following options to create orders: 

How to start selling your print-on-demand shirts on Etsy? 

Person taking pictures of a shirt as part of their marketing for ecommerce strategy.
Check our tips to start creating your marketing strategy for ecommerce on Etsy.

Etsy allows sellers to offer products manufactured by a third party, as long as you create the designs and are transparent about the manufacturing process and ownership of the designs for your products. 

Here is how to start:

  1. Plant your business objectives

First of all, you should consider if this platform can help meet your business objectives. There are many cases of successful brands that started selling their products on Etsy. However, you must also consider what's best for your brand. 

  1. Sign up on Etsy

You have to create an account. It is quick, easy, and it only takes a few minutes to complete the process. Also, opening your Etsy store is completely free! 

Pro tip: Remember to choose a powerful name for your store. A catchy name will attract customers to your products! 

  1. Start uploading your products

Now you must upload your entire catalog to sell on Etsy.

Remember that you will have a lot of competitors, since there are millions of sellers on this site. Always show off your products attractively and strikingly.

You must give all the information to your consumers, so fill in all the sections that the page offers: classification (use customized), photo, thumbnail, product nail, inventory details, and shipping information, among others.

Every product post has a 20 cents fee on Etsy, so remember to carefully review all the prices for every transaction you want to make. 

Some effective strategies for selling on Etsy 

Once your store is ready, it's time to make purchases happen. Here are some tips you can use to increase your ecommerce sales:

  1. Stay organized: 

You must keep track of all the things in your store. It is free and straightforward to create a lot of print-on-demand shirts in Fuel. However, you must remember that adding a product on Etsy comes at a cost, and you depend on the sales to make it feasible. 

  1. Learn more about SEO

When buyers search on Etsy, the algorithm shows different products according to the titles, tags, categories, and attributes that a product has. 

It also considers other factors in the ranking, such as customer experience, shipping process, and page quality. 

Here are some tips you can use to increase your product ranking: 

  • Find keywords for your product: Think like a customer. How will they look for a product like yours? You can use some tools to boost your SEO, like Semrush or Google Keyword Planner.
  • Optimize your product lists: Once you know the best keywords for your product, add them to the title, the tags, the attributes, and the categories, so that buyers can effortlessly find your product.
  1. Collect reviews

Most of the buyers look for reviews before buying a product. Every time you have a happy customer, ask your buyers to leave a review. 

You must also remember that good service will give you a 5-star review, so offering excellent customer service is a must!

  1. Connect your social media to Etsy 

Social media is a fundamental tool for online sales.

It won’t only help you make your brand known on other platforms, but you will also be able to let your customers know that you have products available on Etsy. 

You can try Facebook, Instagram, Pinterest or Twitter to upload eye-catching content that can be redirected to your Etsy store to finish the purchase. You can also add some advertising with sale banners. 

Graphic image of a woman connecting her social media channels to Etsy marketing.
Connect your social media to Etsy marketing to increase your sales!

Don’t be afraid to enter the Etsy world. The key to success is to improve your store every day while researching what you can do to increase your sales. 

Latest news: 

At Fuel, we are working on adding an integration with Etsy by the end of 2021.


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