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The complete guide to using Etsy as a marketing tool

November 25, 2020

It is always essential to draw up a marketing strategy for your business. It doesn't matter if you have a big or small business; a company without a strategy, especially on the internet, doesn't make sense.  

If you have already decided to create an online sales business, congratulations!

The world of e-commerce is really great, and once you learn to master it, you will discover that it is simple to keep implementing new ideas to your store to attract all the consumers you want. 

So, let’s talk about why using Etsy is a good strategy for your business. If you are a beginner on this platform or you still don’t know anything about it, don’t worry! Here we have the complete guide to use Etsy as a marketing tool for your Shopify print-on-demand products

What is Etsy? 

Etsy is an e-commerce website where sellers and business owners can sell their products. It specializes in handmade products, vintage items, and crafting materials. It is also known for providing curious and unusual items.

You might be thinking, but I’m in the print-on-demand business, how can I reach these sales on Etsy? 

Well, easy. If your target market is vintage or collection niche, then you can add a collection of ‘80s print shirts, some boho designs, or any unique custom product that can be worth buying for your consumers.

You can use Etsy as a vehicle for your business store!

How to start selling your print-on-demand shirts on Etsy? 

Etsy it’s a great place to sell merchandise. 

It allows sellers to offer products manufactured by a third party, as long as you create designs and provide transparency of your print custom POD process. 

Here is how to start: 

  1. Plant your business objectives

First of all, you should consider if this platform can help meet your business objectives. There are many cases of successful brands that started selling their products on Etsy. However, you must also be realistic and look for what's best for your brand. 

  1. Sign up on Etsy

You have to create an account to be part of the sellers’ community. It is quick, easy, and it only takes a few minutes to complete the process. 

The best of all is that opening your store is completely free! 

Pro tip: Remember to choose a powerful name for your store. A catchy name will attract customers to your products! 

  1. Start uploading your products

Now you must upload all your catalog to sell on Etsy.

Remember that you will have a lot of competitors since there are millions of sellers on this site. Always show off your products attractively and strikingly.

Also, you must give all the information to your consumers. So fill all the sections that the page offers like, classification (use customized), photo, thumbnail, product nail, inventory details, shipping information, among others! 

Every product post has a 20 cents fee on Etsy, so remember to carefully read all the prices for every transaction you want to make! 

Some effective strategies for selling on Etsy 

Once your store is ready, it's time to make purchases happen. Many Etsy sellers are doing the same as you, so it is crucial to make your products stand out.

Here are some marketing tools you can use to increase your sales: 

  1. Stay organized: 

You must keep track of all the things in your store. It is straightforward to create a lot of print on demand shirts in Fuel. However, you must remember that adding a product on Etsy has a price, and you depend on the sales to make it rentable. 

  1. Learn more about Etsy SEO

When buyers search on Etsy, the algorithm shows different products according to the titles, tags, categories, and attributes that a product has. 

It also ranks them with other factors like the customer experience, the shipping process, the page’s quality, and the product. 

Some tips you can add to increase your ranking are: 

  • Find keywords for your product: Think like a customer. How will they look for a product like yours? You can use some tools to boost your SEO, like Semrush or Google Keyword Planner.
  • Optimize your product lists: Once you know the best keywords for your product, add them to the title, the tags, the attributes, and categories so the buyers can effortlessly find your product.
  1. Collect reviews

Most of the buyers look for reviews before buying a product. So, every time you sell something, ask your buyers to leave a review. 

You must also remember that good service will give you a 5-star review, so treat others the way you want to be treated! 

  1. Connect your social media to Etsy marketing

Social media is a fundamental tool for online sales.

It won’t only help you make your brand known on other platforms, but you will also be able to let your customers know that you have your products available on Etsy. 

You can try Facebook, Pinterest, and Instagram to create eye-catching content that can be redirected to your Etsy store to finish the purchase. You can also add some advertising with sale banners! 

Don’t be afraid to enter the Etsy world. The key to success is to improve your store every day while researching what you can do to increase your sales. 

Latest news: 

At Fuel, we still do not have a direct integration for Etsy right now. But we have good news! We are currently working on an Etsy integration for 2021.

Instead, you can easily import all of your orders from all of these platforms, all at once, using a CSV order uploader tool that will be available soon! 

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