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How to use Google Analytics for eCommerce?

Michelle
June 30, 2021

Without data, it’s impossible to see what is working.

Tracking your eCommerce performance and progress makes your marketing strategy clear and successful.

Google Analytics is a valuable tool and ally that provides a wealth of information about your website. You can mainly track and analyze all kinds of data to know where your visitors came from and who they are.

You can use all this information to find new customers and increase your business conversions.

The bigger question here is: Is it free? Yes! And it’s one of the most popular Google free tools available. If you are an eCommerce entrepreneur who is just starting, and you want to know how to understand the information and reports for the benefit of your business, here is everything you need to know before you start:

About Google Analytics

Google Analytics is a platform that tracks a site or app performance.

It provides a full picture and a vast amount of data via reports to see the insights about the people who are visiting your print-on-demand business.

Using analytics can help you to create a better marketing strategy and to optimize your time and money.

The platform collects data as:

  • Page visitors
  • Where visitors come from
  • How those visitors explore your site
  • What visitors do when they visit your website
  • How long visitors spend time on your pages
  • Among others

Setting up Google Analytics is easy. You only need to follow these simple steps:

  1. Go to Google Analytics and click on create an account. Once you create your account it will automatically set up a new profile to track your site.
  2. On the next screen choose your website and complete all your business information.
  3. Get your Tracking ID at the bottom of the page.
  4. Next, Analytics will give you a tracking code that you'll need to copy and paste in your Shopify website's settings page.
  5. Once you add the code, you must turn it on in Google Analytics. (Go to Admin, view settings, ecommerce setting section “ON”)

It can take 24 hours for Google to catch up on the first information about your website. So, be patient!  

Man using Google Analytics in his computer for his ecommerce page.
Creating a Google Analytics strategy


Analytics Reports

Google Analytics shows data as reports.

There are many types of reports that you can slice in many different ways. But don't worry. If you are starting with this tool, the basic overviews contain complete information and insights to get started.

The most important ones that will help you to get the necessary metrics for your business are:

  • Real-time:

Real-time shows you what is happening at that moment on your website.

You can catch information about their geographic location, what pages they're browsing, and the immediate impact of traffic on your page.

  • Audience:

Audience reports provide more insights about your visitors' demographics like age, gender, language, location, the technology used to visit your site, number of visitors, and other important information about your audience's sessions.

  • Acquisition:

Acquisition reports show how your visitors arrived at your print-on-demand store.

This type of report can help you to understand what's working to drive customers to your page and what could be improved.

  • Behavior:

Behavior reports tell you essential information about what your visitors are doing at your site, including your pages' speed, load time, and bounce rates.

  • Conversions:

Conversions or ecommerce reports show everything you need to know about your ecommerce products, sales and conversions.

This tracking explains which products your customers buy, in what quantities, revenue, the information of each transaction, and the time it takes to make a purchase.

So, why do you need analytics for your marketing strategy?

All the insights you gain from these reports are crucial to improving your marketing strategy. It can help you to answer some questions like: Where does my site traffic come from? What is the conversion rate? Are my social media efforts working? Is my site design working?

After you answer these questions, you can create a better and more accurate business strategy and keep investing in your results.

Yes, we know that Google Analytics seems intimidating with all that data, graphs, and charts. However, these basic metrics can help you to grow your business!

Remember that the more complete your marketing strategy is and the more channels you use, the more platforms you will reach your niche market.

*Become a powerful seller by completing your marketing plan with some of these social media strategies:

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